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Mary Dellavalle Appointed Editor of Tire Review at Babcox Media

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Babcox


For Immediate Release

For More Information, Contact:
Bill Babcox
President
Babcox Media, Inc.
330-670-1234 ext. 217
[email protected]

MARY DELLAVALLE APPOINTED EDITOR OF TIRE REVIEW AT BABCOX MEDIA

Akron, Ohio – April 16, 2019 – Babcox Media, Inc. is pleased to announce that Mary DellaValle has been appointed editor of the Tire Review brand.

Since 1901, Tire Review has been committed to helping today’s independent tire dealers run and grow a more competitive business. It was the first brand in the Babcox Media portfolio, acquired in 1920, and continues to deliver a strong mix of operational advice, tire and service information and up-to-the-minute news across its print, digital and video platforms.

Bill Babcox, President of Babcox Media, said, “Owners and operators depend on Tire Review to deliver market intelligence and news to drive their business. The brand needs a fiercely committed, experienced and innovative force at the content helm, and we know Mary D. to be just that.”

DellaValle joined Babcox Media in 1988 as the Senior Editor of Brake &Front End. Since then, she’s held various roles, most recently serving as the editor of ImportCar in addition to contributing her talents across the entire portfolio in a variety of ways.

“I am excited to immerse myself in the tire industry and get to work on our flagship brand. I’m thrilled to bring my experience to Tire Review, where we will continue to provide premium content to its valued and loyal readership,” said DellaValle.

DellaValle’s appointment makes her only the 10th editor of the brand in its 118-year history.

About Babcox Media Inc.

Founded in 1920, Babcox Media (babcox.com) is a business-to-business media and information services company serving the auto care, tire, performance, commercial trucking, auto dealer, powersports and enthusiast markets. Today, Babcox produces more than 100 industry-specific print and digital properties, show dailies and event guides for leading trade shows. In addition to webinars, video, custom content and market research, the Babcox Media Innovation Group provides lead generation, list rental services, event media management and strategic communication plans and campaigns on behalf of our clients. With its vast portfolio of print and digital products and services, Babcox Media is dedicated to developing and delivering content in innovative formats that meet the needs of today’s readers and advertisers.

3550 Embassy Pkwy, Akron, OH 44333
330.670.1234 www.babcox.com

Babcox


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New Logo

At their Strategic Planning meeting in 2018, the California Tire Dealers Association (CTDA) Board reached a consensus to redesign the CTDA logo to include a more prominent image of a tire. After many months and several design changes, CTDA is pleased to unveil our new logo, proudly and prominently displaying a tire, as well as the imposing and powerful grizzly bear, California’s state animal.

Look for the CTDA logo in the future, symbolizing the strength, pride and tenacity of the California Tire Dealers Association (CTDA), aggressively representing the interests of the California tire dealer.

Regulations

Prop. 65


California: CARB Regulations on "Check and Inflate"

  • As of September 1, 2010, all California automotive service providers (tire dealers, new car dealers that service vehicles, etc.) are required to perform a tire inflation service (check and inflate) on all passenger vehicles that are brought in for service or repair. In addition to "checking and inflating," you will be required to do the following:
  • You need to use a tire pressure gauge with an error rate no more than ± 2 psi.
  • On the invoice, you must note that the inflation service was performed to the psi recommended by the vehicle manufacturer (in the vehicle's manual, or on the door placard or glove box door). You must also note the psi number that you inflated the tire to.

    Note: You aren't required to wait until the tire has cooled before "checking and inflating."
  • If the psi rating is not available, or the vehicle is equipped with a tire not meeting the vehicle manufacturer’s tire specifications, then the recommended psi should be taken from a Tire Inflation Reference.
  • A Tire Inflation Reference is any industry recognized resource—book or electronic—that contains tire pressure inflation specifications for original equipment tires and wheels and non-original equipment sized tires and wheels. The Tire Inflation Reference must be current within three years.

    Note: If you have exhausted all avenues on locating the correct psi for a specific tire, then note on the invoice that you were unable to locate the correct tire pressure.
  • You need to keep a copy of the invoice for three years.  It can be kept on-site, off-site, or electronically, but must be made available to enforcement personnel within 72 hours of a request.

There are some exceptions to the regulations:

  • You do not have to fill out paperwork for a consumer requesting a "courtesy" tire inflation.
  • You do not have to check and inflate a spare tire unless it is in use.
  • You do not have to fill out paperwork on a vehicle with a gross weight of more than 10,000 pounds.
  • Customers with tires inflated with nitrogen gas are subject to the "check and inflate" requirements but may refuse if the tire dealer does not have a nitrogen inflation system.
  • You do not have to inflate tires if you determine that the tires are unsafe in accordance with standard industry practices, due to tire tread ware, tire age, tread irregularity, or damage.
  • You do not have to fill out paperwork if a customer declines the service because he/she "affirms" the following: 1) if a "check and inflate" has been done within the past 30 days or 2) if a "check and inflate" will be done within the next 7 days.

If you do not provide the tire inflation service because of one of the above reasons, you are required to note why the service wasn’t provided on the customer's service invoice.

Note: A courtesy (free) tire inflation without other service does not require such information since there will be no invoice.

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